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WeWork was taking over the world. Then ‘things went crazy’
Roee Adler joined WeWork when it was a rapidly growing startup, spearheaded by the charisma of Adam Neumann. Then things started to change: 'We watched in astonishment at how things went south at a crazy pace' ■ His new company seeks to reinvent the brick-and-mortar store with a fleet of 'mobile shops'